Soft Stop
The unspoken bond between you and your dog
Love your dog with Soft Stop, the latest technology which softens stops, protecting shoulders and necks. Soft Stop allows you to communicate with your dog through gentle braking rather than hard stops.
Developed through extensive design, market research and testing, Soft Stop has been built to last.
The Team behind Soft Stop
Dr Ren Kang, Dr Pete Armstrong and Danny Etieve are three engineers based in the UK who have extensive experience around bringing innovative products to market.
Seed Raise
After establishing consumer appetite, pricing strategy whilst validating a strong product margin position through independent market research, Soft Stop is pleased to announce the launch of our Seed Round.
Our objectives are simple:
1. Revenue generating in 6 months
2. Profitable within year 1
3. 10 x uplift in valuation by year 3
If you'd like to join us, please reach out: stopsofter@gmail.com